Responsibilities

• Marketing Strategy & Campaign Development - Develop and execute integrated marketing campaigns supporting: New product launches, Seasonal collections, Catalog releases, Market and showroom events, Customer acquisition and retention initiatives, Sales priorities and promotional programs, Outlet Store initiatives
• Build annual, seasonal, and monthly marketing plans aligned with company objectives.
• Translate business goals into actionable marketing initiatives.
• Brand Messaging & Content Development - Own the company's brand voice and messaging across all customer touchpoints.
• Create compelling content including: Email marketing campaigns, Product storytelling, Website and B2B platform content, Social media content, Sales communications and support materials, Customer-facing marketing initiatives
• Ensure consistency of messaging across all channels and customer interactions.
• Social Media & Digital Engagement - Manage the company's social media strategy across: Instagram, Facebook, LinkedIn
• Develop content calendars and engagement plans.
• Increase customer engagement and brand visibility through strategic content creation.
• Support traffic generation and customer interaction across digital platforms.
• Marketing Analytics & Performance Measurement - Own marketing performance reporting and analysis.
• Measure and optimize: Email campaign performance, Social media engagement, Website and B2B engagement, Campaign effectiveness, Content performance
• Provide actionable recommendations based on customer and marketing data.
• Establish regular reporting dashboards and performance reviews.
• AI & Marketing Technology - Leverage AI tools to improve: Content creation, Campaign development, Image generation, Content optimization, Workflow efficiency, Marketing reporting and analytics, Identify and implement emerging marketing technologies that improve productivity and effectiveness, Serve as an internal champion for responsible adoption of AI-enabled marketing solutions.