Responsibilities

• Content Creation & Brand Storytelling
• Create compelling long-form and short-form content aligned with Performacentric's brand voice and target audience
• Write SEO-optimized blog articles focused on AI, automation, operational efficiency, and business transformation
• Develop white papers, executive guides, workshop collateral, and downloadable lead magnets
• Design professional datasheets, presentations, infographics, and branded marketing materials
• Create and edit video content for social media, website campaigns, product demonstrations, and promotional initiatives
• Collaborate with leadership to transform technical concepts into business-friendly messaging
• Video Production & AI Content Workflows
• Produce AI-enhanced video content using platforms such as HeyGen and related AI video generation tools
• Edit video footage, add motion graphics, captions, transitions, and branding elements
• Develop scripts, storyboards, and narration for promotional and educational videos
• Repurpose long-form content into short-form clips, social posts, and campaign assets
• SEO & Digital Marketing Support
• Conduct keyword research and optimize content for search engine visibility
• Support website growth initiatives through ongoing content publishing
• Help improve organic traffic, inbound lead generation, and brand awareness
• Monitor content performance metrics and recommend optimization opportunities
• Brand & Creative Design
• Maintain consistency across all branded assets and marketing materials
• Ensure visual and messaging alignment across campaigns, presentations, and digital channels?