Brand & Content Manager

Vigo County, IN (Hybrid)

$40K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive Honest Abe Roofing’s social media and content program across locations, coordinating branding and campaigns to grow engagement and franchise marketing support.

  • Own and execute social media across platforms with consistent branding
  • Must-have: 2–5+ years in social media, content marketing, or brand management
  • Standout: Experience coordinating with designers and vendors for content and franchise/local marketing support

Job Description

Responsibilities

  • Manage social media across platforms with consistent branding
  • Build and maintain monthly and weekly content calendars
  • Coordinate with internal team members and outside partners on graphics, video, and assets
  • Turn field content, project photos, testimonials, and company updates into branded marketing content
  • Help maintain brand consistency across all locations and channels
  • Support franchise locations with content direction and brand standards
  • Assist with email marketing campaigns, blog content, and written communications
  • Support public relations opportunities and brand storytelling
  • Monitor engagement, comments, messages, and community activity across platforms
  • Track performance and provide simple reporting on content and channel performance

Requirements

  • 2 to 5+ years of experience in social media, content marketing, communications, or brand management
  • Strong writing and communication skills
  • Experience managing business social media accounts, not just personal accounts
  • Strong organizational skills and the ability to manage multiple projects at once
  • Understanding of content that performs across short-form video, social media, and digital platforms
  • Ability to work fast, stay organized, and maintain attention to detail
  • Comfortable working in a growing company where priorities can move quickly

Preferred

  • Experience in home services, construction, franchising, or multi-location businesses
  • Experience with email marketing, blog writing, or public relations support
  • Familiarity with tools such as Birdeye, Buffer, Canva, CapCut, Adobe Creative Suite
  • Understanding of branding, creative direction, and content planning
  • Experience coordinating with graphic designers, videographers, photographers, or external vendors
  • Basic understanding of paid media and how content supports advertising performance

Benefits

  • Benefits package based on company offerings
Honest Abe Roofing Corporate logo

Honest Abe Roofing Corporate

Providing residential roofing repairs and replacements at the highest possible levels of professionalism. As a roofing company, we are here to create the best experience for our customers and give them service beyond their expectations. Our crews are highly trained and come with a clean background and drug testing. We offer a 100 percent quality guarantee on all our services and products.Interested in joining our franchise, visit https://www.linkedin.com/company/honestaberoofingfranchiseinc./ to learn more!

Founded in 2005
Terre Haute, Indiana, USA
67 employees (10 in marketing)

Traffic Signals

Monthly Visitors
27.1K
Monthly Google Ads Budget
$256.7K
Traffic Source Mix
Search
36.7%
Direct
49.9%
Referral
5.3%
Social
7.1%
Paid
1%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
9 (13% of company)