Responsibilities

• Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
• Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
• Develop thought leadership pieces to establish GHP as an industry leader.
• Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.
• Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
• Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
• Schedule, organize, and upload digital assets for efficient content management.
• Conduct A/B testing to refine strategies and improve performance.
• Develop initiatives to increase conversion and retention.
• Review websites, collateral, ILSs, and ads for brand presentation.

Requirements

• Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
• Experience using CMS (e.g., WordPress) and/or DAM preferred
• Experience utilizing a social media Management platform (e.g. HootSuite, Soci)
• BS/BA degree in Marketing and/or related field preferred.
• Proficient in MS Office Suite.
• Intermediate skill with Adobe Creative Suite and advance skill with Canva.
• Exceptional writing, editing, and proofreading skills
• Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines
• Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel.
• Must have unrestricted work authorization to work in the United States; and
• Must be willing to submit to a background investigation.

Benefits

• 100% Employee coverage options for Medical, Dental, Vision.
• 401(k) plan with employer match
• Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days.
• Employee Assistance program
• Tuition Assistance
• Dependent Care and Medical Flexible Spending Accounts
• Life & AD&D Insurance
• Pet Insurance
• Employee Exclusive Discounts
• Lucrative referral bonus program