Responsibilities

• Own the complete brand strategy end-to-end, from narrative to campaign execution across social, paid, email, web, and out-of-home.
• Partner with the Head of Growth and founders to make brand awareness a primary growth driver.
• Manage a mixed team of staff, fractional talent, agencies, and vendors while staying creatively hands-on.
• Oversee Spanish-language content quality and cultural authenticity.
• Build brand-health measurement linking creative to business metrics.

Requirements

• 5–10 years in brand/content marketing; Spanish fluency and cultural authenticity for a Latin American immigrant audience; hands-on creative leadership across channels.

Preferred

• Fintech or mission-driven consumer brand experience; experience as a first brand hire building from scratch.