Responsibilities

• Own social media strategy and voice across all Guidewell Education brand accounts, ensuring each brand's presence reflects both its individual positioning and the broader Guidewell identity.
• Oversee and develop the social media and content team, setting priorities, quality standards, and growth plans.
• Own content strategy across evergreen email campaigns, newsletters, blogs, and website content for all brands, ensuring a consistent editorial voice, publishing cadence, and quality bar.
• Own SEO content strategy in partnership with our digital agency, providing direction on keyword and topic priorities and holding the content side of that relationship accountable to measurable results.
• Establish and maintain a content performance reporting cadence (engagement, growth, and lead-generation impact where traceable) for leadership visibility.
• Partner with the VP of Sales & Marketing and the Director of Marketing as well as internal thought leaders and subject-matter experts across the company to support strategy for conference speaking engagements, panels, webinars, and other visibility opportunities that build brand authority.
• Work with company leadership on the rebrand of Guidewell Education brands, including messaging architecture, visual branding, content, and a brand communications framework.
• Lead day-to-day brand governance, ensuring brand and messaging consistency across all Guidewell Education brands, particularly during the rebrand transition.
• Collaborate on digital media content and advertising creative, including design and copy, ensuring paid campaigns reflect brand and messaging standards.
• Partner with the Sales & Marketing team on aligning brand messaging and creative with paid media targeting to support customer acquisition efficiency.

Requirements

• 7+ years of experience in brand, content, or marketing communications roles, with at least 2 years managing or leading a team.
• Experience managing brand strategy across multiple brands or product lines simultaneously; multi-brand portfolio experience strongly preferred.
• Strong editorial judgment and a demonstrated ability to identify compelling narratives, maintain a cohesive brand story, and adapt messaging for different audiences and stages of the customer journey.
• Demonstrated ability to independently assess audience, market, search, and performance insights and translate them into clear strategic recommendations, editorial priorities, and measurable KPIs.
• Demonstrated experience leading or contributing significantly to a brand refresh or rebrand initiative.
• Strong understanding of how content and brand strategy intersect with paid media and demand generation — this is not a purely creative role.
• Experience managing external creative, content, or digital marketing agencies.
• Excellent written communication skills across formats — executive messaging, long-form content, and social copy.
• Education services, EdTech, or professional services marketing experience are a plus.

Preferred

• Education services, EdTech, or professional services marketing experience are a plus.

Benefits

• A collaborative environment where team members are encouraged to contribute ideas and drive meaningful impact across the organization.
• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Hybrid work flexibility
• Opportunity to grow within a high-growth, PE-backed organization
• Discount on services
• Referral program