Brand and Content Director

Alexandria, MN (On-site)

$50K/yr – $70K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Own the station’s brand, content strategy, and day to day operations, leading policy, budgeting, cross‑department collaboration, and revenue‑driven initiatives.

  • Direct supervision and staff development
  • Coordinate programming, digital, engineering, and sales to meet audience and revenue goals

Job Description

Responsibilities

  • Set programming, content and operational policy and strategic mission for radio station in collaboration with General Manager.
  • Ensure execution of policies, goals and action plans are enacted by communicating to appropriate individuals.
  • Study and plan for the future.
  • Responsible for the day to day brand and content decisions.
  • Develop maintain, administer and take ownership of budget.
  • Work with and provide direction to station employees.
  • Work closely with sales management and promotions to achieve revenue budgets.
  • Build synergy with digital staff to provide digital extensions through the website and digital media.
  • Knowledgeable of and applies as needed all current FCC rules and regulations.
  • Work closely with engineering staff in overseeing the technical and audio components in regards to station function and sound.

Requirements

  • Experience as a successful Brand & Content or Program Director. Experience in a supervisory position preferred.
  • Proven ability to function effectively under deadlines and in high-pressure situations.
  • Operating knowledge of digital radio automation systems and music scheduling software (if a music station)
  • Thorough understanding of FCC guidelines regarding compliance with rules including indecency, profanity, payola/plugola, and contesting.
  • Ability to bring out and understand overall branding and content objectives and philosophies.
  • Exercise discretion and good judgment.
  • Ability to interact and communicate effectively with diverse groups of individuals.
  • Quick and clear thinking required.
  • Project an appropriate professional appearance and demeanor.
  • Ability to work in compliance with company policies and procedures.

Preferred

  • Experience in a supervisory position preferred.

Benefits

Hubbard Broadcasting, Inc. logo

Hubbard Broadcasting, Inc.

Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 60 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national streaming, cable and satellite entertainment channel.

Founded in 1923
St Paul, Minnesota, USA
796 employees (392 in marketing)

Salaries

Posted range

$50K/yr – $70K/yr

Taken straight from the job posting.

See all Hubbard Broadcasting, Inc. salaries

Marketing Team

Marketing Team Size
307 (39% of company)
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
9.6K
Traffic Source Mix
Search
30.9%
Direct
49.2%
Referral
6.2%
Social
12.7%
Paid
0.9%

Headcount Trend

Current headcount: ~796
Hubbard Broadcasting, Inc. logo

Brand and Content Director

Hubbard Broadcasting, Inc. · Alexandria, MN · On-site