Brand Content Creator at Photographic Research Organization | Shelton, CT | $65K/yr – $75K/yr

Photographic Research Organization

Brand Content Creator

Shelton, CT (On-site)

$65K/yr – $75K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the visual storytelling for product launches and education, turning shoots into on-brand content and a scalable asset library for web, print, and in-store touchpoints.

Creative production ownership: plan, shoot, edit and color grade across photo and video assets.
Cross-functional storytelling: align with marketing on campaign direction and brand guidelines.
On-camera and community content: represent the brand and build creator/retailer connections while traveling for real-world content.

Job Description

Concept, capture, and edit photography and video assets for use in product launches, retail education, trade shows, website, and marketing campaigns
Partner with the marketing team to shape the creative direction of campaigns, promotions, and product launches
Handle pre- through post-production , including shoot planning, script writing, location and talent coordination, filming, editing, color grading, and audio
Create compelling educational and promotional content that highlights product benefits and real-world applications
Help build a sense of community and connection through content featuring creators, retailers, and passionate users
Occasionally appear on-camera to represent the brand in how-to or promotional videos
Work cross-functionally to align messaging and creative with brand guidelines and evolving campaign goals
Travel periodically to capture real-world content, attend industry events, and support bi-annual trade shows
Phase 2 – After 90 days: Collaborate with retail partners and ambassadors to produce content that aligns with and enhances brand identity
Phase 2 – After 90 days: Develop and manage a library of evergreen brand assets that can be used across web, print, email, and in-store
Phase 2 – After 90 days: Moderate Instagram posts: Engage with posts by replying to comments and improving our engagement with followers.

Photographic Research Organization

Photographic Research Organization (PRO) is a leading distributor of photographic and video equipment servicing an extensive dealer network and a wide range of end-users. PRO’s commitment to a successful imaging community is unwavering and is our highest priority.

Shelton, Connecticut, USA

28 employees (8 in marketing)

www.proct.com