Responsibilities

• Content Strategy & Creation: Develop and execute comprehensive content strategies tailored to Off-Road, Agriculture, and Hunting markets, aligning with brand goals and audience interests.
• Multimedia Production: Create engaging articles, blog posts, social content, videos, photography, and graphics using Adobe Creative Suite (Photoshop, Illustrator).
• Social Channel Management: Schedule posts, monitor engagement, and manage channels across Facebook, Instagram, Twitter, and LinkedIn.
• Social Listening: Gather insights on trends, feedback, and competitors to inform content and marketing plans.
• SEO Content Optimization: Conduct keyword research and apply best practices to improve organic reach.
• Performance Monitoring: Track metrics with Google Analytics and media analytics to refine campaigns.
• Public Relations & Partnerships: Collaborate with PR teams and manage relationships with influencers, partners, and media outlets.

Requirements

• Proven content creation experience for outdoor sports or related industries (Off-Road, Agriculture, Hunting).
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Creative Suite.
• Knowledge of social media management platforms.
• Familiarity with SEO principles, keyword research tools, and web analytics (Google Analytics).
• Excellent writing skills with the ability to craft compelling stories for diverse audiences.
• Experience in video editing and photography to produce high-quality visuals.
• Ability to analyze marketing data using Google Analytics and online analytics platforms to measure success.
• Strong relationship management skills for cross-team and external partner collaboration.
• Knowledge of social listening techniques to monitor industry trends and sentiment.
• Ability to translate insights into actionable content and campaigns.

Benefits

• Flexible schedule