Drive brand copy across channels and own product storytelling for Visual Comfort & Co.

• Develop and write brand copy across key marketing channels, including email, website, landing pages, campaign messaging, social media, and product storytelling.
• Ensure all written content reflects a polished, consistent brand voice across campaigns, designer collections, and product categories.
• Produce a substantial portion of the company’s marketing copy and manage multiple assignments in a fast-paced environment.
• Edit and refine copy from internal teams and freelancers to ensure clarity, accuracy, and alignment with brand standards.
• Translate product features and design details into compelling product stories that support launches and core brand initiatives.
• Support marketing and product teams by delivering timely, high-quality copy for product launches, seasonal campaigns, and ongoing marketing needs.
• Maintain and evolve brand voice guidelines, ensuring consistent tone and messaging across all marketing channels.
• Serve as the primary internal resource for brand copy, offering guidance, recommendations, and support across the organization.
• Coordinate and manage freelance writers, including assigning projects, providing direction, and editing deliverables for consistency.
• Support and improve copy workflows and processes, including prioritizing requests, tracking deliverables, and coordinating with marketing and creative teams.

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field (Master’s degree preferred but not required).
• 5+ years of professional copywriting or brand content experience, ideally within a marketing or creative environment.
• Experience with Adobe Workfront preferred; MS Office Suite required
• Strong portfolio showcasing brand storytelling, product narratives, and multi-channel copywriting.
• Exceptional writing and editing skills, with the ability to adapt tone and style for various formats and audiences.
• Demonstrated ability to translate product features and design details into compelling stories.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced setting.
• Experienced collaborating cross-functionally with marketing, creative, and product teams.
• Experience managing freelance writers, including providing direction and ensuring brand consistency.
• Familiarity with SEO best practices and how to integrate them into engaging, brand-aligned content.

Preferred

• Master’s degree preferred but not required