The Atelier Delhi

Brand Content & Communications Manager

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand storytelling and social content for a luxury fashion startup by owning social media, content planning, and collaboration with the founders.

  • Own social media, content calendar, and storytelling across channels
  • Must-have: 2–5 years in content/brand marketing with strong writing
  • Standout: direct collaboration with founders shaping the brand voice and visuals

Job Description

Responsibilities

  • Manage and grow the brand’s Instagram and social media presence
  • Plan and execute a monthly content calendar
  • Edit and publish photo and video content including reels, posts, and stories
  • Capture behind the scenes content from the atelier, fittings, and production process
  • Work closely with the founders to translate daily activities, milestones, and ideas into engaging content
  • Write and manage brand newsletters and email campaigns
  • Help develop storytelling around the brand, artisans, collections, and launch journey
  • Assist with blog posts, brand announcements, and launch communications
  • Document the process of building the brand and atelier
  • Create narratives around craftsmanship, design, heritage, and the people behind the garments

Requirements

  • 2 to 5 years of experience in content, social media, communications, or brand marketing
  • Strong writing and communication skills in English
  • Experience managing Instagram and creating short form video content
  • Comfortable shooting simple photo and video content on phone or camera
  • Highly organized and able to work in a fast moving startup environment
  • Strong interest in fashion, design, craftsmanship, culture, or luxury brands

Preferred

  • Email platforms such as FloDesk, Mailchimp, or Klaviyo
  • Canva, Adobe Creative Suite, or similar creative tools
  • Luxury, fashion, or lifestyle brands

Benefits

  • The chance to help build a global brand from the ground up
  • Direct collaboration with the founders
  • Exposure to artisans, craftsmanship, and fashion production
  • A creative, entrepreneurial, and highly hands on environment
  • The opportunity to shape the early voice and image of an exciting new brand