Responsibilities

• Own end-to-end content strategy and development for national paid media across TV/ADTV, paid social, paid digital and search, managing briefs, creative development, MLR routing, and OTIF asset trafficking.
• Serve as brand lead on always-on paid social programs, developing awareness and consideration assets across Meta and other platforms (i.e., Reddit, WebMD, Patient Point, etc.).
• Lead the CRM and owned-channel content strategy, including website (blog/recipe), organic social, DTC promotions, email, and loyalty program, plus the consumer-education initiative.
• Oversee content reviews and MLR routing for all DTC content, including email, website banners, landing pages, website updates, recipe content, and blog articles.
• Own monthly content-calendar planning, tentpole briefs/playbooks, and cross-functional owned-channel execution (weekly campaign execution calls, monthly content planning).
• Own paid media content strategy, including asset briefing & development, MLR routing & approvals, and trafficking, including influencer content trafficking to OpenMind for paid amplification.
• Support the expansion and creative refresh of the platform for 2027, evolving storytelling from recovery toward recovery + proactive wellness / healthy longevity, in partnership with agencies.
• Contribute to campaign briefing, concept reviews, asset development, and MLR routings timed to the Q2 ’27 campaign debut.
• Support development and activation of cultural tentpole platform, spanning moments such as Lifelong Learning, Community in Motion, and Active Grandparenting.
• Help translate cultural territories into always-on and moment-based content and partnership opportunities across owned, paid, and influencer channels.

Requirements

• 3+ years in brand marketing / communications, ideally in CPG, health, or nutrition
• Proven experience managing integrated paid + owned content across the funnel (TV, paid social, search, CRM, DTC, website)
• Strong agency and cross-functional management skills; comfortable owning MLR-routed deliverables and OTIF trafficking
• Ability to translate brand strategy and cultural insight into on-brand creative and content
• Highly organized, agile under tight timelines, and a clear collaborator — aligned to speed, agility, collaboration, courage

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance