Brand and Content Assoicate

Responsibilities

• Develop, update, and maintain website content, page layouts, imagery, and other digital elements across corporate and property websites.
• Ensure website content is accurate, engaging, visually consistent, and aligned with company branding and marketing objectives.
• Collaborate with internal teams and external partners to implement website improvements and enhance the overall user experience.
• Implement on-page SEO best practices, including keyword optimization, metadata, page structure, and content updates to improve organic search visibility.
• Support AI-driven search visibility initiatives by optimizing website content, structured information, and community details for emerging search technologies.
• Monitor website content and search performance to identify opportunities for improved visibility, engagement, and optimization.
• Develop and maintain content for corporate marketing materials, presentations, digital communications, and other brand initiatives.
• Ensure consistent brand messaging, tone, and visual identity across corporate and property marketing channels.
• Collaborate with internal stakeholders to create clear, engaging, and professional content that supports company initiatives and business objectives.
• Create and coordinate social media content that supports brand awareness, community engagement, and property marketing initiatives.

Requirements

• Associate degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
• 2–3 years of experience in content marketing, digital marketing, website management, or a related field preferred.
• Experience in multifamily property management or real estate marketing preferred.
• Experience with website content management systems (CMS), page layouts, and digital content updates.
• Working knowledge of SEO best practices, keyword optimization, metadata, and organic search strategies.
• Familiarity with AI-driven search technologies, structured content, and emerging digital marketing trends preferred.
• Proficiency with Adobe Creative Suite, Canva, or comparable graphic design and content creation tools.
• Experience creating social media content, marketing communications, and digital creative assets.
• Strong written communication, editing, and proofreading skills with excellent attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.

Preferred

• Associate degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
• 2–3 years of experience in content marketing, digital marketing, website management, or a related field preferred.
• Experience in multifamily property management or real estate marketing preferred.
• Experience with website content management systems (CMS), page layouts, and digital content updates.
• Working knowledge of SEO best practices, keyword optimization, metadata, and organic search strategies.
• Familiarity with AI-driven search technologies, structured content, and emerging digital marketing trends preferred.
• Proficiency with Adobe Creative Suite, Canva, or comparable graphic design and content creation tools.
• Experience creating social media content, marketing communications, and digital creative assets.
• Strong written communication, editing, and proofreading skills with excellent attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.

Benefits

• Maintain work-life balance with a flexible hybrid schedule and a generous paid time-off policy, including up to 20 days of PTO per year. In addition to traditional PTO, you’ll receive 14 holidays including a floating holiday and your birthday. Separately, if you’ve served in the military, you’ll receive Veterans Day as a paid day off.
• Make a difference in your community with 8 hours of Volunteer Paid Time Off (PTO) each year, giving you the ability to support a cause or organization of your choice.
• Take advantage of supportive leave benefits, including up to 3 weeks of paid parental leave and 6 weeks of paid childbirth leave.
• Boost your earnings with a performance-based bonus determined by your role and achievement in individual, departmental, and company-wide Key Performance Indicators (KPIs).
• Save on living expenses with exclusive employee discounts at Birge & Held properties.
• Prioritize your well-being with a robust wellness program that supports your physical, mental, and emotional health. Enjoy up to $25 in monthly gym membership reimbursements and gain access to certified health coaches dedicated to helping you achieve your personal wellness goals when enrolled in the Wellness Health Plan.
• Access competitive dental, vision, and comprehensive medical plans to ensure you and your family receive the care you need, along with convenient online tools to help you manage your healthcare benefits with ease.
• Enjoy peace of mind today and tomorrow with a 401(k) plan that includes a competitive employer match.
• Receive automatic enrollment in the company paid basic life insurance policy with the opportunity to elect supplemental life insurance. With employment at Birge & Held you have the ability to elect additional ancillary benefit options including but not limited to, Long-Term Disability (LTD), Short-Term Disability (STD) and Critical Illness Insurance that provides extra protection against unexpected health challenges.
• Stay connected and equipped for success with a monthly phone stipend of up to $50 to help cover your mobile service costs.