Responsibilities

• Narrative & Messaging Execution: Maintain and operationalize Wayvia's core narrative and messaging hierarchy; Ensure consistent voice, language, and framing across web, PR, social, content, and launches; Translate product and strategy inputs into clear, market-ready messaging
• Brand & Communications Stewardship: Uphold brand standards and tone across all external touchpoints; Review agency deliverables to ensure narrative and brand alignment; Support launches with communications framing and messaging guidance
• PR & Thought Leadership Support: Serve as the internal point person for PR messaging and narrative inputs; Partner with the PR agency on story angles and executive visibility; Support executive thought leadership by shaping themes, outlines, and messaging inputs
• Organic Social & Content Direction: Own organic social strategy and editorial calendar; Define content themes that reinforce Wayvia's POV over time; Partner with agencies and internal stakeholders on execution
• Collaboration: Work closely with Product Marketing to ensure messaging reflects product truth; Align with Demand Generation to ensure campaigns reflect the right narrative; Partner with the SVP of Strategy to scale executive voice consistently
• Agencies support production and distribution. This role owns direction, coherence, and quality control.