Brand Communications Manager

Responsibilities

• Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
• Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
• Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
• Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
• Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.

Requirements

• Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
• Vendor and cross-functional stakeholder management skills.
• Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
• Ability to translate brand strategy into day-to-day editorial decisions and content standards.
• Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.
• 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
• Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
• Experience managing vendor and agency relationships.
• Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.