Brand Communications Manager

Responsibilities

• Be the voice of Ahrefs. You'll decide how we sound and what we say about ourselves, write much of it yourself, and get every team using it. The homepage, a banner ad, a renewal email and a booth wall should all sound like the same company. When someone here wants to know how to say something better, they'll come to you.
• The website. Homepage, tool pages, comparison pages, ad landing pages, and the scripts for the explainer videos on them.
• Campaigns. Concepts, headlines, banners and video scripts for our advertising.
• Customer messages. Product emails and in-app notifications, the kind people read rather than archive.
• Print and events. Brochures, flyers, and the copy on our booth walls.
• The stage. Shape the message in our team's conference talks, including keynotes at Ahrefs Evolve.
• Social. Work with our social media lead so a post and a landing page sound like they came from the same place.
• Positioning and messaging. Decide the core story for the company and each product, write it down, and get other teams to adopt it.

Requirements

• Writing copy is what you do best, and most of your career has gone into it: campaigns, websites, product emails, scripts.
• You're hands-on. You'd rather write it yourself than brief someone else to. You can turn a banner headline around the same day you're halfway through a homepage rewrite, and you like having both on the go.
• You can show us your work. Real, published copy, and you can tell us exactly which parts you wrote.
• You know when to be funny and when to get straight to the point.
• You pick up technical products quickly, and can explain them to experts without dumbing them down. You don't need to know SEO.
• You've owned a brand voice or positioning before, and got teams who didn't report to you to use it.
• You'll argue for a word with a CMO, and let go of the ones that don't matter.

Preferred

• UX writing or product marketing experience.
• Video scripts and speechwriting.
• Comfortable enough in Figma or a CMS to fix your own copy in place.