Responsibilities

• Brand & Culture Advocacy: Support the Bank's "People First" focus and rules of engagement—maintaining a professional demeanor, working as an active member of the CNOB team, providing all clients excellent service, and always striving to make CNOB "A Better Place to Be".
• Content Development & Distribution: Support the design, development, and distribution of marketing content across platforms, including social media, digital advertising, email marketing, website as well as traditional media.
• Social Media Management: Develop and implement marketing brand programs to support the social media presence, employer brand, and internal initiatives. Facilitate Social Media Strategy and training across bank accounts including Instagram, Facebook, and LinkedIn, and implement paid social media strategies.
• Multimedia Production: Shooting and editing photo and video content to support Department objectives. This position requires time spent "in the field" across the Branch Network to capture photos, video, and stories for content creation.
• Design & Asset Management: Create and manage campaign assets with both internal and external contracted partners. Ensure a cohesive look and feel aligned with Brand Standards across bank marketing campaigns.
• Web & Internal Communications: Support the creative design and proofreading of new content supporting the bank's website. Support the creation of sales tools and informational content for team intranet.
• Event Planning & Community Engagement: Support the Bank's outreach and experience efforts, assisting with event planning and providing photo and video coverage as needed.
• Analytics & Strategy: Use analytics and engagement scores to assess the effectiveness of all media content, gather data on market segments, and track the overall success of digital content strategies.
• Compliance: Ensure marketing strategy meets federal regulations and compliance guidelines, demonstrating a knowledge of relevant Federal and State banking regulations.