Brand Campaigns Director at Duolingo | Pittsburgh, PA | $196K/yr – $294K/yr

Duolingo

Brand Campaigns Director

Pittsburgh, PA (On-site)

$196K/yr – $294K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end brand campaign engine for global tentpoles, translating brand strategy into briefs, leading cross‑functional launches, and shaping governance and measurement for scalable impact.

Campaign strategy to execution: briefs, creative development, production, and launch across multiple channels.
Cross‑functional alignment: marketing, growth, product, PR, and agencies to deliver on-time, on-brand campaigns.
Governance and measurement: strict brand guidelines, rituals, KPI definition, and post‑campaign learnings to scale future work.

Job Description

Responsibilities

Campaign Strategy: Translate macro brand positioning and long-term company goals into actionable, strategically sound creative briefs and overarching thematic campaign platforms.
Insights & Research: Partner with research and strategic insights teams to deep-dive into consumer behaviors, audience segmentation, competitive landscapes, and cultural shifts, converting data into inspiring briefs.
End-to-End Campaign Ownership: Own strategy and execution for Tier 0–2 brand campaigns and partnerships from business case through launch, reporting, and retro.
Cross-Functional Alignment: Lead alignment across Brand Marketing, Brand Studio, Growth, Product, PR/Comms, Channel Owners, Regional Marketing, and agencies for cohesive launches.
Planning & Measurement: Build campaign plans, budgets, and success metrics; track performance and optimize in-flight to hit goals without sacrificing craft.
Culture-First & Tentpole Moments: Drive ideas that earn attention and support growth, partnering with internal creative and external production/media partners as needed.
Brand Governance: Ensure assets and messaging align with global identity and guidelines, adapting ideas for regional relevance without diluting core brand values.
Ways of Working: Establish rituals, documentation, RACI, and decision logs to help teams move fast with clarity.
External Partnerships: Manage agencies, production, and media partners, negotiating scope, timelines, and deliverables with internal teams.
KPIs & Learnings: Partner with Analytics and channel owners to define KPIs, measurement plans, and post-campaign learnings to scale future work.
Campaign Calendar & Pipeline: Contribute to an annual calendar across markets, ensuring resourcing and sequencing support big bets.

Requirements: 10+ years leading integrated brand campaigns for world-class consumer brands or consumer tech, with measurable impact and cross-channel examples.
Hybrid Strategic & Creative Mastery: Proven ability to evaluate creative ideas through long-term brand positioning and business objectives.
End-to-End Program Ownership: Track record of multi-workstream, cross-functional programs delivering on time and on budget in fast-moving environments.
Creative Partnerships: Deep experience with in-house studios and external agencies across social, video, OOH, experiential, and partnerships.
Analytical Proficiency: Fluency in qualitative and quantitative methods, brand health tracking, attribution modeling, and digital performance data.
Strategic & Creative Judgment: Ability to translate big ideas into plans, milestones, owners, and KPIs.
Communication & Facilitation: Excellent kickoff, review, and status-cycle skills with transparent tradeoffs.
Campaign Measurement: Synthesize insights and drive continuous improvement across campaigns.
Regional Collaboration: Comfort tailoring global ideas for local relevance and scale with regional teams.
Location: Based in New York or Pittsburgh.

Experience leading tentpole, culture-driving brand moments and partnerships that earned organic attention and growth.
Partnerships with Growth/Performance to align brand activity with acquisition targets.
Campaign operating systems, templates, and tooling to uplift team execution at scale.
Managing a blended ecosystem of agencies and vendors across concurrent launches.
Familiarity with Duolingo brand world and enthusiasm for language, education, and internet culture.

Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here .

Duolingo

4.0 Glassdoor

Our mission is to develop the best education in the world and make it universally available. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. We set out to do something altogether different in the learning space. Learning a new language is hard; we believe it should be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. Learning a new language can also be expensive, and because we believe it should be free, we made it so. Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), among others.

Founded in 2011

Pittsburgh, Pennsylvania, USA

1.9K employees (313 in marketing)

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77% recommend to a friend

83% CEO approval