Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives.
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization.
• Assist in communication and collaboration with KOLs, social media and other digital channels to develop online community reputation and brand awareness.
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance.
• Assist to research on market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns.
• Assist in branding execution and marketing plans to support overall product development.
• As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience.
• Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!

Requirements

• Currently pursuing a bachelor's or master's degree, preferably in a communication/marketing/e-commerce-related major.
• Full-time intern who can work more than 4 months is a plus (5 days a week)
• Familiarity with the latest trends and social media influencers
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects
• Eager to learn skills across a variety of marketing specialties
• An analytical and structured thinker, strong in understanding and deriving insights from data
• Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus

Preferred

• Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
• Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
• Interns who are not working 100% remote may also be eligible for housing allowance.