Brand Calendar Planning Manager - Dunkin

Boston, MA (On-site)

$93K/yr – $138K/yrManager5+ years expFull time

Posted 9 days ago

Job Summary

Owns and stewards the marketing calendar, translating brand strategy into actionable briefs, and orchestrating cross-functional collaboration to keep campaigns, LTOs, and partnerships on track.

  • Own the holistic marketing calendar and ensure alignment with priorities
  • Translate strategy into actionable briefs for cross-functional teams
  • Lead day-to-day cross-functional alignment and remove blockers

Job Description

Responsibilities

  • Marketing Calendar Stewardship :   Owns and   maintains   the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.
  • Briefing & Strategic Translation :   Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams .   Ensures   alignment on   objectives , target audience, channel roles, and success metrics from the start.
  • Cross-Functional Orchestration :   Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and   maintain   forward momentum.
  • C ommunication & Alignment :   Serves as the   central point   of communication across teams to ensure alignment against a shared agenda and “why . ”   Tailors   messaging and approach based on audience, context, and stakeholder needs.
  • Budget &   Prioritization :   Supports management of the ad fund to ensure investments align with strategic priorities.   Helps   translate prioritization   decisions into clear executional support across channels.

Requirements

  • 4 Year Degree in Marketing, Business or related field
  • 5-7 Years of experience in Brand marketing , integrated marketing, or related field
  • Strong understanding of marketing channels and how they work together
  • Exceptional cross-functional leadership and relationship management skills
  • Strong situational leadership skills; able to adapt approach based on stakeholders   and context
  • Proven ability to influence without direct authority
  • Extensive experience   in strategic briefing
  • Strong organizational skills with the ability to manage multiple workstreams simultaneously
  • Excellent communication   and stakeholder management skills
  • Experience in fast-paced, matrixed organizations preferred

Inspire

3.5 Glassdoor

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

Founded in 2018
Atlanta, Georgia, USA
54K employees (351 in marketing)
59% recommend to a friend
66% CEO approval

Salaries

Posted range

$93K/yr – $138K/yr

Taken straight from the job posting.

See all Inspire salaries

Traffic Signals

Monthly Visitors
117.4K
Traffic Source Mix
Search
35.5%
Direct
46.8%
Referral
11.6%
Social
5.4%
Paid
0.5%

Headcount Trend

Current headcount: ~53.8K

Brand Calendar Planning Manager - Dunkin

Inspire · Boston, MA · On-site