Responsibilities

• The Brand Analytics Manager is responsible for supporting the organization cross-functionally with reporting, analysis, data storytelling, and strategic counsel.
• This role collaborates heavily with the marketing team, as well as the operations, finance, development, and IT/data teams to provide information, insights, and decision making support.
• The Brand Analytics Manager will identify questions, conduct analysis, synthesize findings, and communicate complex analyses in a simple, easily understood manner.
• Analyzes performance of promotions, menu, marketing and digital initiatives, and other factors impacting business performance.
• Provides insights and recommendations to stakeholders to drive strategy and sales growth.
• Designs, monitors, and analyzes market or store-level testing to determine incrementality and success of potential menu, promotional, or operational changes.
• This includes selecting test participants and controls, determining key KPIs, conducting ongoing reporting, and communicating final analysis and go-forward recommendations.
• Supports marketing team in decision making by using business context knowledge and data to consult on key decisions.
• Creates and maintains reports and dashboards with information including but not limited to operations metrics, development analysis, sales performance, and marketing analysis
• Monitors data accuracy and completes QA as necessary to ensure accuracy and functional design of company-wide reporting systems and dashboarding.

Requirements

• 5+ years relevant experience in analytics, finance, and/or marketing strategy
• Experience in restaurant, CPG, or hospitality industries preferred
• BS or BBA in Marketing/Business, Finance, or related field
• Advanced knowledge of MS Office with expertise in Excel
• Experience with PowerBI, Tableau or similar data visualization tools
• Strong analytical and problem-solving skills with an appreciation of and attention to important details
• Strong interpersonal, written, communication and relationship-building skills
• Self-starter: able to clarify ambiguity and create solutions in a fast-paced organization
• Solid project management skills with excellent organizational skills and ability to maintain composure under pressure
• Ability to work cross-functionally and build working relationships through collaboration, influence, and negotiation to successfully accomplish a task