Company overview

About Tropical Smoothie Cafe®Tropical Smoothie Cafe is a national fast-casual restaurant brand built on a mission to Inspire Better®, a commitment that starts with our better-for-you food and smoothies and extends to inspiring better in the communities we serve. Born on a beach in 1997, today Tropical Smoothie Cafe has more than 1,350 locations in 44 states. For the fourth year in a row, the brand was ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchisee 500. For 11 consecutive years the brand has received the Franchise Times Fast and Serious award, and for 2023 the brand received the TopScore FUND Award with a score of 920, the highest in the QSR segment by FRANdata, for the third consecutive year.In 1997, we opened our first franchise in Tallahassee, Florida to give our customers a place to sit and relax while enjoying our fruit smoothies. By 1999, we added a wide range of wholesome food options to our menu that perfectly complemented our smoothies. One year later, we officially established the Tropical Smoothie Cafe name.In 2007, we celebrated our 10-year anniversary and started our own holiday, National Flip Flop Day. On National Flip Flop Day, we raise funds to benefit Share Our Strength's No Kid Hungry Campaign and customers who visit our Cafes wearing flip flops between 2pm - 7pm receive a FREE smoothie. It's a great day to bring on the sunshine in the lives of children who are facing childhood hunger.Today, we have over 1,350 franchise locations in more than 44 states and customers continue to fall in love with Tropical Smoothie Cafe as a destination for flavor. We’ve always been guided by this one simple belief: when you eat better, you feel better and when you feel better - all is better. It's why our mission is to inspire a healthier lifestyle by serving amazing food and smoothies with a bit of tropical fun.Interested in owning your own Tropical Smoothie Cafe? Visit http://tropicalsmoothiefranchise.com/ for more information.
Founded in 1997
Atlanta, Georgia, USA
8.4K employees (96 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +11.6% year over year

Funding

Total funding

$20M

Last raise

$20M

Debt Financing, 8 years ago

Funding history

Mar 2018

Debt Financing Tropical Smoothie Cafe · $20M

Nov 2014

Seed Round Tropical Smoothie Cafe

Jan 2012

Seed Round Tropical Smoothie Cafe

Audience

Monthly website visitors
1.1M
Month over month-12.6%
Quarter over quarter-30.7%
Top sourceSearch (61.7%)
Ad budget per month$20.4K
Average search rank59.7
Traffic source mix
Search
61.7%
Direct
32.6%
Referral
4.5%
Paid referral
0.6%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

38K

12-mo growth

Monthly growth

+2.9%

News

Links