Brand Analytics Manager

Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights to identify opportunities and performance drivers.
• Deliver strategic recommendations that translate data into clear actions and business decisions for cross-functional stakeholders.
• Evaluate marketing effectiveness using advanced measurement methodologies, including MMM, attribution, experimentation, and brand health metrics.
• Drive continuous improvement by identifying what is working, what is not, and embedding best practices across brands and initiatives.
• Partner and influence across the organization by serving as a trusted advisor to Marketing, Sales, Finance, Insights, and senior leadership teams.
• Build scalable analytics processes and frameworks that strengthen decision-making, create institutional knowledge, and support a growing analytics function.

Requirements

• 5+ years of experience in Marketing Analytics, Brand Analytics, or Business Intelligence.
• Minimum 3 years of experience within the CPG and/or Retail industry.
• Hands-on experience applying analytics methodologies including AVI, ACE, Marketing Mix Modeling (MMM), sales lift, brand equity, and brand health measurement to evaluate brand performance and develop actionable recommendations.
• Bachelor's degree in a quantitative, analytical, or business-related field (e.g., Statistics, Economics, Marketing, Business Analytics, Data Analytics).
• MBA or Master's degree preferred.
• CPG & Retail Analytics Expertise – Deep experience leveraging syndicated, consumer, and business data to assess brand and category performance.
• Strategic & Analytical Thinking – Ability to connect complex data to business priorities and actionable growth strategies.
• Brand & Consumer Insights – Strong understanding of brand health, consumer behavior, and drivers of brand growth.
• Measurement & Marketing Analytics – Experience with MMM, attribution, experimentation, sales lift, and media effectiveness measurement.
• Influencing & Executive Communication – Ability to synthesize findings into compelling recommendations that drive decisions at all levels.

Benefits

• What can you expect from Mars?
• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including company bonus.