Responsibilities

• Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
• Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Drive product sales during demos through direct education of budtenders and customers.
• Oversee visual merchandising and ensure proper product placement in dispensary accounts.
• Lead budtender training sessions to increase product knowledge and administer assessments as needed.
• Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
• Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Plan and execute events that align with brand objectives, ensuring seamless execution.
• Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.

Requirements

• Strong knowledge of cannabis products, their effects, chemistry, and market trends.
• Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
• Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
• Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
• Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
• Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
• A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
• Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards.
• High School Diploma or GED required.
• 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.

Preferred

• Cannabis event experience preferred