Brand Ambassador at FLX Extracts LLC | Rochester, NY

Brand Ambassador

Rochester, NY (Unknown)

Salary Not AvailableMid LevelPart time

Posted 4 weeks ago

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Job Summary

Own the field level relationship and activation engine for FLX Extracts in Rochester and Buffalo, blending store visits with product education, demonstrations, and merchandised shelf presence.

Field ownership: route planning, store coverage, and timely follow-ups with budtenders, managers, and buyers.
Brand education and in-store activation: product education, demos, pop-ups, and activations that drive familiarity and uptake.
Feedback loop and execution: gather retail feedback, competitive intel, and coordinate launches and activations with sales and ops.

Job Description

Responsibilities

Conduct regular visits to licensed dispensaries within the Rochester and Buffalo territory to build and maintain relationships with retail staff, managers, and buyers.
Educate budtenders and retail teams on FLX Extracts products, including concentrates, vapes, infused products, strain profiles, terpene content, extraction methods, effects, and brand positioning.
Represent FLX Extracts during in-store product demonstrations, pop-ups, launch events, and brand activations.
Ensure FLX Extracts products are properly merchandised, displayed, and represented on dispensary shelves.
Distribute approved branded materials, point-of-sale collateral, product information, and samples where permitted by applicable regulation and company policy.
Develop and maintain strong working relationships with dispensary owners, managers, purchasing decision-makers, and budtender teams.
Act as a field-level point of contact for retail partners regarding brand questions, product information, and support.
Gather and communicate feedback from retail partners regarding product performance, customer preferences, competitor activity, and market trends.
Support long-term brand loyalty by being consistent, knowledgeable, responsive, and easy to work with.
Plan and manage your weekly route and schedule across the Rochester and Buffalo territory to maximize store coverage and time in market.

Requirements

Must be 21 years of age or older.
Valid driver’s license and reliable personal transportation suitable for regular field travel across the Rochester and Buffalo territory.
Comfortable spending time on the road visiting dispensaries in person.
Availability for approximately 10 to 20 hours per week, with some evening or weekend availability preferred for pop-ups and activations.
Strong interpersonal and communication skills with the ability to build rapport quickly with retail teams.
Self-motivated and capable of managing your own schedule, route, and priorities without daily oversight.
Professional, personable, and comfortable representing the brand in a customer-facing environment.
Familiarity with the New York cannabis market, including dispensary operations, product categories, and the regulatory environment.
Ability to learn and clearly explain cannabis product information, including concentrates, vapes, infused products, terpene profiles, extraction methods, and consumption formats.
Ability to lift and carry promotional materials, product displays, and merchandise up to 30 pounds.

Preferred

Prior experience in cannabis retail, brand ambassador work, field marketing, outside sales, or wholesale cannabis support.
Existing relationships with dispensary operators, retail managers, buyers, or budtender teams in Rochester, Buffalo, Western New York, or the Finger Lakes region.
Knowledge of cannabis concentrates, solventless products, hydrocarbon extraction, vape products, infused products, strains, terpenes, and product positioning.

Benefits

Sick Leave: Accrued in accordance with New York State Paid Sick Leave law
PTO: Per company policy, if applicable based on employment status and hours worked