Support Curio Wellness field marketing by coordinating in-store activities, training, and partner relations across designated territory.

• Support a Field Sales Representative in their territory by:
• Hosting a minimum of 24 pop-ups per month at the dispensaries in the region
• Understanding a dispensary’s inventory position and suggesting/organizing pop-ups designed to increase the sell-through of specific products or product lines
• Deliver SWAG to dispensary staff, as needed
• Deliver gifts-with-purchase to the dispensary to support a promotion, as needed
• Bi-weekly visits to each dispensary in the region to:
• Deliver and install marketing materials and refresh existing materials, e.g. brochures, postcards, stickers, etc.
• Monitor and correct, as needed, the use of digital marketing materials and print collateral in-store so it meets the guidelines provided by CW Marketing Team
• Assist dispensary partner with merchandising display packaging, printed educational materials, and uploading digital marketing assets to dispensary’s displays and online menu, upon request.
• Develop a rapport and trust with dispensary management
• Develop a rapport and trust with dispensary agents; the Brand Ambassador should be seen as an educational resource and trusted expert on cannabis product knowledge
• Solicit dispensary agents for product feedback
• Identify opportunities to offer budtender training or samples to improve staff’s product knowledge
• Schedule and staff a minimum of 24 pop-ups at dispensary locations to meet patients, solicit product feedback, collect e-mail addresses for CW distribution list, distribute product information, and gifts-with-purchase.
• Offer quarterly brand trainings to dispensary staff to ensure dispensary agents understand the tenants of Curio Wellness, Dixie (MD), Edie Parker, Fuzed, Kaviar, Happy Eddie and Smokiez products (MD).
• Observe and communicate new products and market information to Field Sales Representative
• Observe and communicate marketing initiatives by competitor brands to Field Marketing Manager, Curio Wellness Brands
• Create content and post to a dedicated IG account for CW Brand Ambassador team
• Represent Curio Wellness at cannabis industry events and activations
• Represent Curio Wellness at non-cannabis events and activations
• Assist with setup and staffing at large-scale, multi-day, sponsorship events, such as CFG Arena and/or The Baltimore Marathon
• Memorialize dispensary visits and activities in Repsly
• Comply with all HR policies including confidentiality and non-disclosure

Requirements

• 3+ years’ experience in cannabis, pharmaceutical or consumer product goods marketing
• Personal vehicle and ability to drive to dispensaries in designated territory as well as to HQ weekly for General Sales Meeting
• Bachelor’s Degree (BA, BS) or equivalent job-related experience
• Proficiency in Microsoft Office Suite
• Excellent communication skills, particularly verbal, including strong presentation skills
• Flex schedule—availability to work evenings and weekends
• Experience with field marketing software or customer relationship management software
• Deals with confidential information and/or issues using discretion and sound judgment
• Adapts and thrives in a demanding, fast-paced environment

Preferred

• Existing knowledge of the cannabis market preferred