Brand Ads Product Manager Graduate (Creative and Brand Innovation) - 2026 Start (BS/MS)

San Jose, CA (On-site)

$122K/yr – $186K/yrIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive brand ad product strategy and roadmap in a cross-functional role focused on APAC brand advertisers.

  • Own the design of brand traffic strategies and long-term product roadmaps.
  • Must-have: Internship experience in internet advertising and cross-functional collaboration.
  • Standout: Collaboration with global operations and sales to tailor brand solutions.

Job Description

Responsibilities

  • Responsible for brand advertising products, including the design of brand traffic strategies and the development of long-term product roadmaps.
  • Drive innovation in brand ad product design and strategy optimization. Continuously enhance traffic efficiency and attract brand budgets through research, strategy formulation, creative formats, and traffic improvement.
  • Gain deep insights into social media platforms, user behavior, and the advertising ecosystem. Collaborate closely with global operations and sales teams to identify advertiser needs and deliver tailored brand advertising solutions.

Requirements

  • Bachelor’s degree or above.
  • Internship experience in internet advertising.
  • Strong communication, coordination, and cross-functional collaboration skills.
  • Sharp business acumen and strong self-motivation; able to proactively explore international market needs.
  • Proficient in English and Mandrian listening, speaking, reading and writing. Both English and Mandrian skill sets are required to support clients in APAC and to communicate with stakeholders.
  • Successful candidates must be able to commit to an onboarding date by end of year 2026.

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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