BRAND ACTIVATION MARKETING MANAGER

Portland, OR (Hybrid)

$80K/yr – $90K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on activating the brand both internally and externally, collaborating on customer experience initiatives, and supporting field activation. It emphasizes developing strategies, ensuring content accuracy, and guiding accounts through business planning to improve retention and satisfaction. A strong background in marketing, communications, and hospitality, plus solid writing and interpersonal skills, is required along with a robust benefits package.

Job Description

Responsibilities

  • Activate our brand both internally through our people programs and externally with customer experience initiatives (WOWS).
  • Collaborate creatively within the Image + Style team to develop customer experience initiatives that enhance our brand and contribute to customer satisfaction and increased participation and revenues.
  • Utilizes activation toolkit for most efforts. Manage small scale design projects with our professional design team for account specific needs within our brand vision.
  • Support field teams on-site for various brand activation initiatives and client needs. Support account openings with some travel as needed.
  • Proactively develops recommendations to refresh customer experiences onsite in an effort to support account retention.
  • Develop new strategies and tactics for promoting existing or new locations, to enhance sales, customer experience, and customer satisfaction.
  • Drive Great Expectations 4 (GE4) brand standards by supporting and inspiring units to implement GE4 tactics.
  • Guide accounts through building business plans and ensure teams buy in to plan, execute, and report on the impact.
  • Ensure all content on account sites is relevant and correct, reviewing for design, grammar, and Bon Appétit brand voice.
  • Assist in preparation and presentation of activation related events | projects for client quarterly reviews, activation snapshots, and reporting.
Bon Appétit Management Company logo

Bon Appétit Management Company

3.5 Glassdoor

Bon Appétit Management Company (www.bamco.com) is an on-site restaurant company offering full food-service management to corporations, universities, and specialty venues. Based in Redwood City, CA, Bon Appétit has more than 1,000 cafés in 33 states, including ones for Google, Oracle, Emory University, and the Getty Center, as well as public restaurants such as STEM Kitchen & Garden and The Hangar in South San Francisco. Bon Appétit chefs cook from scratch, including their sauces, stocks, and soups. A pioneer in environmentally sound sourcing policies, Bon Appétit has developed programs addressing local purchasing, the overuse of antibiotics, sustainable seafood, the food and climate change connection, humanely raised meat and eggs, and farmworker welfare. We're proud to have received numerous awards for our work, from organizations including the International Association of Culinary Professionals, the James Beard Foundation, Chefs Collaborative, Natural Resources Defense Council, Seafood Choices Alliance, The Humane Society of the United States, and Food Alliance. 

Founded in 1987
Redwood City, California, USA
4.1K employees (80 in marketing)
58% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
26.8K
Traffic Source Mix
Search
52.5%
Direct
38.6%
Referral
4.8%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
64 (2% of company)
Median Career Experience
11 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
1

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