Brand Activation Manager at Mitchell Companies | White Marsh, MD | $50K/yr – $55K/yr

Mitchell Companies

Brand Activation Manager

White Marsh, MD (On-site)

$50K/yr – $55K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own activation programs from plan to post-event impact, coordinating with distributors and sales teams to drive measurable on-site engagement and promotions.

Activation Ownership: plan and execute brand activations, sampling events, sponsorships, and promotions with KPI focus.
Field & Partner Management: manage Brand Ambassadors, wholesalers, and key accounts, ensuring proper assets and on-site execution.
Measurement & Reporting: track event performance, budget reconciliation, and post-event recaps for leadership reviews.

Job Description

Activation Ownership: plan and execute brand activations, sampling events, sponsorships, and promotions with KPI focus.
Field & Partner Management: manage Brand Ambassadors, wholesalers, and key accounts, ensuring proper assets and on-site execution.
Measurement & Reporting: track event performance, budget reconciliation, and post-event recaps for leadership reviews.
Develop and execute comprehensive activation strategies to achieve sales, marketing, and brand objectives.
Sell brand programming and promotional opportunities into key accounts.
Lead the planning and execution of brand activations, sampling events, sponsorships, special events, and promotions.
Monitor event execution and ensure all key brand performance indicators (KPIs) are achieved.
Perform pre-calls and event preparation checklists to ensure successful execution.
Prepare activation recaps and reports that evaluate event performance and effectiveness.
Establish and maintain strong working relationships with key accounts, distributors, and internal sales teams.

Communicate brand objectives, promotional initiatives, and activation opportunities to key stakeholders.
Collaborate with sales teams to support account development and promotional execution.
Assist in the analysis of sales, market, and territory data to identify opportunities and address underperforming accounts.
Provide ongoing coaching, guidance, and support to ensure alignment with company goals and brand standards.
Manage weekly event execution and performance reporting for the Brand Ambassador team.
Conduct audits and evaluations to ensure quality execution and compliance with company expectations.
Approve timesheets and monitor team productivity and accountability.
Manage local activation assets, promotional materials, merchandise, and event equipment.
Ensure Brand Ambassadors are properly equipped for all sampling and promotional activities.
Track, manage, and reconcile activation budgets and expenses.

Submit required program deliverables accurately and on time, including: Expense reports, Weekly recaps, Brand Ambassador survey audits, Timesheet approvals, Event performance metrics.
Maintain accurate records and provide regular reports to management.

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Minimum of 2 years of beverage supplier, distributor, or related industry experience.
Prior experience in event production, brand activation, experiential marketing, or promotional event management preferred.
Experience managing Brand Ambassadors or promotional teams preferred.
Experience working with wholesalers, retail accounts, and sampling programs preferred.
Must be at least 21 years of age.
Valid driver\'s license and acceptable driving record required.
Must maintain reliable transportation.
Must have access to a personal smartphone for communication and reporting.
Must have access to a computer with Microsoft Office and reliable internet access.
Frequent travel within the assigned territory.

Prior experience in event production, brand activation, experiential marketing, or promotional event management.
Experience managing Brand Ambassadors or promotional teams.
Experience working with wholesalers, retail accounts, and sampling programs.

Mitchell Companies

At Mitchell Companies, we invest in companies we believe in.We’re building a business that promises to do more than provide capital. We deliver empowerment to entrepreneurs and executives with the strategy, experience, connections, and resources essential for growth. Our company is built on honesty, trust, and collaboration. We believe that strong connections with like-minded businesses create synergy and financial growth. This unique approach evolved from over three decades of operational business experience. We work with tech-enabled service providers that leverage innovation to create a smarter future. We provide growth equity, mentorship, and empowerment. We have a unique approach to capital financing, support, and management. We’re a thoughtful and hands-on financial practice that collaborates with our partners to drive growth. We empower companies looking to make a big impact. We bring our knowledge, experience, network, and resources to help entrepreneurs achieve their goals and realize their dreams.We are building more than a business - we’re creating a legacy that will help companies grow and succeed for generations. This is our vision.

Founded in 2022

Houston, Texas, USA

5 employees

www.mitchellgrowthequity.com