Responsibilities

• Assist in the development and implementation of brand activation strategies and community engagement programs within retail environments.
• Coordinate logistics for events, promotions, and in-store activations, ensuring all materials and resources are prepared and delivered on time.
• Support the creation of engaging content and communication materials that enhance customer experience and promote brand messaging.
• Monitor and report on the effectiveness of activation campaigns and community initiatives, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams including marketing, sales, and store operations to align activation efforts with overall business objectives.
• Engage directly with customers and community members during events to gather feedback and foster positive brand interactions.
• Maintain relationships with external vendors, partners, and community organizations to support activation activities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 1 year of experience in brand activation, event coordination, or community engagement, preferably within the retail industry.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite and familiarity with social media platforms.

Preferred

• Experience working in retail trade or consumer-facing environments.
• Knowledge of digital marketing tools and CRM software.
• Ability to analyze campaign data and generate actionable insights.
• Creative problem-solving skills and a proactive approach to challenges.
• Experience in customer service or community management roles.