Brand Activation Ambassador (New York)

USA (On-site)

$24/hr – $34/hrEntry Level2+ years expPart time

Posted 3 weeks ago

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Job Summary

Own field ownership of in person brand advocacy and sampling, blending storytelling with on site logistics and data capture to drive field impact.

  • Field ownership: represent Chobani x La Colombe at events, drive engagement, and relay brand pillars to diverse audiences.
  • Event execution & logistics: handle setup, teardown, and basic transport while following safety and branding guidelines.
  • Measurement: track units sampled, impressions, and feedback; share actionable insights with the regional team to improve future activations.

Job Description

  • Consumer Engagement & Sampling
  • Represent Chobani and La Colombe with professionalism and energy at events, retail locations, commuter hubs, universities, and community gatherings.
  • Execute sampling events that showcase product benefits, flavor variety, and brand story.
  • Deliver compelling talking points that connect with a wide range of consumers.
  • Brand Storytelling
  • Share product knowledge and the Chobani x La Colombe brand pillars in an authentic and approachable way.
  • Educate consumers on nutritional benefits, differentiators, and sustainability commitments.
  • Act as a passionate advocate for our brands in the field.
  • Event Execution
  • May be required to drive a company box truck for event transportation and logistics.
  • Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage). This may include loading/unloading materials at the designated warehouse location.
  • Follow all compliance protocols, including food safety, health department permits, and brand guidelines.
  • Support in gathering content and photos to recap events.
  • Data & Reporting
  • Track and report sampling metrics (units sampled, impressions, consumer feedback).
  • Share insights with Regional Field Manager on what worked well and where improvements can be made.
  • Team Collaboration
  • Partner closely with Regional Field Managers, Sr. Product Specialists, and fellow Brand Ambassadors.
  • Support retail demo programs, collegiate partnerships, and cultural/community activations.
  • Be flexible to assist in different markets or event types as needed.
Chobani logo

Chobani

Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all. Since 2005, we have made food from natural ingredients, that tastes delicious and nourishes people. We’re proud to be America’s No. 1 yogurt brand – making yogurt without compromise – with all natural ingredients and no preservatives. Over the last 19 years we’ve continued to disrupt the dairy industry, adding oatmilk and creamers to our portfolio alongside yogurt. In 2023, La Colombe – a leading coffee roaster with a shared commitment to quality, craftsmanship and impact – became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate. From the beginning, we set out to be a different kind of company, believing how we make our product is just as important as what goes into it. As a business, we put our people first, providing competitive wages, benefits that enable health and wellness, opportunities for growth and development, a commitment to keeping our people safe and fostering an inclusive culture where everyone feels like they belong. People are truly our magic ingredient. We also believe businesses can do well by doing good and are committed to giving back to the communities we call home. As a food company, we believe everyone should have access to good, nutritious food and are dedicated to fighting hunger and food insecurity. From volunteer initiatives to building infrastructure, and supporting organizations through our Community Impact Fund, we know that what matters most is the difference we make for others.

Founded in 2005
New Berlin, New York, USA
2.1K employees (163 in marketing)