Responsibilities

• Develop brand voice, tone, and messaging systems for new and evolving brands.
• Write taglines, brand platforms, value propositions, and narrative frameworks.
• Craft naming concepts for brands, products, and services.
• Create clear and compelling language that translates strategy into expression.
• Write foundational brand copy including website messaging, packaging copy, and launch language.
• Help define the personality and world of a brand through language.
• Ensure brand voice is consistent across every expression and touchpoint.
• Partner closely with strategy, design, and account teams to translate insights into ideas.
• Use competitive and cultural context to help position brands in distinctive ways.
• Contribute to brand strategy discussions with a strong perspective on language and positioning.

Preferred

• A Writer’s Writer: You care deeply about language and love the craft of shaping words that are clear, distinctive, and emotionally resonant.
• A Brand Thinker: You have strong instincts for positioning and understand how language can help brands stand apart in a competitive landscape.
• A World Builder: You think beyond individual lines of copy, helping shape the voice, tone, and narrative that define how a brand shows up in the world.
• A Strategic Creative: You translate insights, research, and cultural context into language that feels both thoughtful and creatively distinctive.
• A Collaborative Force: You enjoy working alongside strategists, designers, and account teams to bring brand ideas to life through language.
• Curious and Thoughtful: You’re fascinated by brands, culture, and consumer behavior—especially in categories like CPG.