Responsibilities

• Develop comprehensive digital marketing strategies tailored to the boutique real estate sector, including paid advertising campaigns on platforms like Google Ads and Facebook Advertising.
• Manage and optimize paid search marketing (SEM) campaigns using Google AdWords, ensuring high ROI through precise keyword research, bid management, and ad copy testing.
• Oversee social media marketing efforts by creating engaging content and managing advertising campaigns across various social media platforms to increase brand awareness and generate leads.
• Utilize SEO tools and techniques to improve website visibility, conduct keyword research, and implement on-page SEO strategies using CMS platforms like WordPress.
• Design compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to enhance digital ads, social media posts, and website elements.
• Set up and manage marketing automation workflows for email marketing campaigns aimed at nurturing leads and maintaining client relationships.
• Analyze web analytics data with tools like Google Analytics, Google Tag Manager, and web analytics reporting software to track campaign performance, identify trends, and optimize future initiatives.
• Manage website content updates, ensure website management best practices, and implement technical improvements such as CSS, HTML adjustments, or content management system enhancements for better user experience.
• Coordinate with cross-functional teams to ensure consistent branding across all digital channels while continuously testing conversion optimization strategies to improve landing page performance.

Requirements

• Proven experience in digital marketing with a focus on real estate or boutique agency environments.
• Strong technical proficiency with SEO tools, Google Ads (Google AdWords), Facebook Advertising, Google Analytics, Google Tag Manager, and marketing automation platforms.
• Skilled in content creation with proficiency in Adobe Photoshop, Adobe Creative Suite, graphic design principles, and content management systems like WordPress.
• Knowledge of web analytics reporting techniques for tracking campaign success metrics and making data-driven decisions.
• Familiarity with HTML, CSS, and website management practices to support technical adjustments as needed.
• Experience managing paid advertising campaigns across social media platforms with a focus on performance marketing principles.
• Ability to conduct keyword research effectively for SEO and paid search campaigns while optimizing landing pages for conversions.
• Excellent communication skills with an eye for detail; capable of managing multiple projects simultaneously in a fast-paced environment.

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Life insurance