Billboard: Associate Producer, Branded Content

Los Angeles, CA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 21 hrs ago

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Job Summary

Own end-to-end branded content programs across video, editorial, social, experiential, and talent-driven partnerships, from development through delivery, while coordinating cross-functional teams and post-campaign analysis to maximize impact.

  • Lead pre-sale and development efforts with Sales, Strategy, Editorial, and Production
  • Manage talent partnerships, production logistics, and publishing workflows across platforms
  • Collaborate on creative treatments, social strategies, and post-campaign reporting to drive performance

Job Description

Responsibilities

  • Collaborate with Sales and Strategy teams on pre-sale creative development, including brainstorms, pitch ideation, proposal development, talent recommendations, sponsorship concepts, production planning, and budget development for integrated branded content programs valued at$2MM+
  • Contribute to the development and execution of custom branded content campaigns across video, editorial, social, experiential, and talent-driven partnerships, while owning select projects from development through delivery and managing timelines, deliverables, and cross-functional coordination
  • Collaborate on the development of creative treatments, video concepts, interview frameworks, branded editorial content, articles, social-first campaigns, social copy, event activations, and other storytelling assets that bring brand narratives to life across platforms
  • Support the Brand Studio's social slate by contributing to social-first creative strategies, content calendars, copywriting, publishing, campaign workflows, and rollout plans that maximize audience engagement, cultural relevance, and platform performance
  • Coordinate talent partnerships from recommendation through campaign completion, including bookings, negotiations, contracts, creative participation, production logistics, payment processing, and fulfillment of partnership deliverables and social obligations
  • Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, Events, Project Management, Account Management, Legal, and Finance teams, as well as external production companies and creative partners, to deliver best-in-class storytelling and client solutions
  • Collaborate with Project Management, Account Management, and Sales teams on post-campaign execution, including recap decks, performance reporting, asset organization, and final program delivery
  • Support Brand Studio operations as needed, including project tracking, financial coordination, internal materials, documentation, reporting, and workflow management
  • Contribute to the growth of Brand Studio’s external creative network by identifyingand supporting relationships with writers, producers, directors, editors, photographers, content creators, and other freelance partners
  • Manage digital production and publishing workflows across WordPress, JW Player, Brightcove, and social platforms, ensuring branded content is delivered accurately, on schedule, and aligned with editorial and creative standards

Requirements

  • At least 1-3years of writing and producing experience at a major publication, brand, or network
  • Strong background in digital, video, branded content, and events
  • Excellent written, verbal, organizational, and problem-solving skills
  • Proficiencyin content publishing platforms like WordPress and JW Player
  • Light video editing and proficiencywith tools like Premier and CapCut
  • Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
  • Workingnetwork of freelance writers, producers, editors, directors, and photographers
  • In-depth knowledge and passion for music and pop culture
  • Ability to travel up to 20% of the time
  • Familiarity with Keynote, Adobe Creative Suite, JIRA, and Salesforce is a plus

Preferred

  • Spanish language proficiency is a plus

Benefits

  • PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
  • Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
  • Employee Assistance Program
  • Life Insurance
  • Short & Long Term Disability
  • Paid Parental Leave
  • 401(k) Retirement Plan with an Employer match
  • company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
  • Flexible Vacation Policy
Penske Media Corp. logo

Penske Media Corp.

3.5 Glassdoor

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

Founded in 2003
Los Angeles, California, USA
338 employees (99 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
196.8K
Traffic Source Mix
Search
32.4%
Direct
54.2%
Referral
4.9%
Social
8%
Paid
0.3%

Headcount Trend

Current headcount: ~338

Marketing Team

Marketing Team Size
71 (21% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$200M
Last Raise
$200M
Corporate Round, 8 years ago

Funding History

  • Feb 2018
    Corporate Round • $200M

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