Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase engagement and brand loyalty.
• Create, curate, and manage engaging content including posts, videos, photography, and graphics tailored for bilingual audiences in English and Spanish.
• Monitor social media channels using tools like Hootsuite, Buffer, and native platform analytics to analyze performance metrics and optimize campaigns.
• Conduct social listening to gauge public sentiment, identify trends, and respond promptly to customer inquiries or feedback.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for media editing and graphic design that aligns with branding guidelines.
• Implement SEO best practices and keyword research to enhance online visibility and content discoverability.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Track digital marketing performance through Google Analytics and marketing online analytics tools; prepare reports on media performance analytics for continuous improvement.
• Collaborate with the sales team to develop relationship management strategies that foster customer loyalty through social media engagement.
• Maintain consistent branding across all digital platforms while ensuring high-quality proofreading of all content before publication.

Requirements

• Demonstrated ability to create compelling content including videos, photography, and graphic design using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Strong understanding of social media platforms’ algorithms, advertising options (especially Facebook Advertising), and social media content marketing strategies.
• Familiarity with web analytics tools like Google Analytics for monitoring digital marketing performance metrics.
• Knowledge of SEO techniques, keyword research, social listening tools, and marketing online analytics is essential for success in this role.
• Excellent communication skills in both English and Spanish are required to effectively engage diverse audiences.
• Ability to analyze data from various sources to inform strategic decisions and optimize ongoing campaigns.

Preferred

• Proven experience in social media management within the automotive or retail industry is highly preferred.
• Experience with media editing tools for video editing and photo enhancements is a plus.