Bilingual Senior Regional Media Advocacy Manager (English & Spanish) - Remote

Responsibilities

• Leads media advocacy efforts for assigned territory of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico, both in English and Spanish, providing input into campaign planning, implementing tactics to support policy and revenue activities, driving relevance, and enhancing ACS CAN brand recognition in support of local, state, and federal priorities.
• Provides a full range of media outreach, including developing target media lists and building relationships with key Capitol press corps, health reporters and diverse news outlets.
• Drafts talking points, fact sheets, news releases/advisories as well as opinion editorial articles and letters to the editor.
• Secures editorial meetings and earned media placement by leveraging digital media skills and selling story ideas by phone and electronically to print, radio and TV newsrooms.
• Assist in drafting and implementation of strategic media advocacy plans for local, state and federal policy campaigns, to demonstrate broad based public support for cancer-related policy initiatives. Assist in occasional ballot and electoral campaign planning. Draft and implement such plans directly, in assigned multi state geography of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico.
• Develop messaging that is tailored to the specific political environment and attuned to the rapid pace of legislative activities. Write and coach others to enhance their writing of press releases, media advisories, letters to the editor, op-eds, talking points, FAQs, fact sheets, speeches, presentations and other media material as needed, ensuring appropriate review for subject matter accuracy and brand standards. Plan and manage media events, including press conferences and editorial board meetings.
• Develop and maintain relationships with press corps in assigned multi state geography, and proactively engage these reporters on legislative issues as well as responding to media inquiries. Track and report media results and trends.
• Coordinate activities with ACS Marketing & Communications staff, as well as with ACS CAN media advocacy colleagues as needed. Manage media activities to support ACS CAN fundraising.
• Conduct media trainings as needed for volunteers and staff. Identify and/or vet and train staff and volunteer spokespeople with personal stories related to ACS CAN’s policy campaigns.
• Represent ACS CAN in coalitions for priority campaigns to ensure coordination and brand recognition with joint media activities

Requirements

• Minimum Degree Required: Bachelor\'s Degree
• Preferred Degree: Bachelor\'s Degree
• Certificate(s) or License(s): N/A
• Years of experience: 2-3 years
• Spanish language proficiency required
• At least 2-3 years of experience in journalism or public relations and/or legislative communications.
• Familiarity with the legislative and/or political process a must; familiarity with reporters and/or media outlets in the covered markets preferred.
• Knowledge of health care policy preferred.
• Excellent written, oral, interpersonal and computer skills required.
• Ability to work independently with minimum direction as well as work as a member or leader of a team.

Preferred

• Prior experience with legislative and advocacy campaign experience is highly preferred.
• Political campaign or legislative experience preferred.

Benefits

• ACS CAN provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.