Responsibilities

• Ideate content approaches with other creators, strategists, designers and stakeholders.
• Write original and complex content for social posts, web stories and pages, marketing emails, SMS, video scripts and print publications.
• Write UX and interface microcopy to support web transactions.
• Edit and proofread content written by peers and junior team members. Collaborate with team members to provide feedback during the content production process (including for video).
• Post content on social channels, publish web pages and build emails in collaboration with design team. Use tools like the CMS, ESP, social media management tool and native social platforms to push content to our audiences. Configure advanced settings in CMS. Manage the technical aspects of a live stream.
• Shoot and edit video for short-, medium- and long-form videos delivered on our digital channels.
• Research SEO keywords and create video and web content optimized for search engines.
• Monitor content performance against established KPIs.
• Craft responses to questions and comments in social media feeds or direct messages on their own, and resolve questions escalated by junior staff.
• Lead small and medium projects, determine content and channel strategies, write briefs or contribute to briefs for larger projects. Coordinate closely with other creators, strategists, designers and members of the performance marketing team and other stakeholders to achieve project objectives.

Requirements

• BA in communications, marketing, English, Spanish, cinematic arts or equivalent combination of education, training and experience
• At least four years of related content creation experience
• Basic knowledge of Adobe Premier and Photoshop
• Excellent written communications skills in English and Spanish; can turn complex ideas into clear, simple language; excellent editing, copyediting and proofreading skills
• Able to take initiative and prioritize tasks; excellent time management and respect for deadlines
• Proven ability to build consensus and work effectively within cross-departmental teams
• Advanced Bilingual (English/Spanish) spoken and written proficiency required
• Ability to ideate, write, edit and proofread at an advanced level in English and Spanish
• Culturally fluent in Spanish-speaking cultures required; specifically, ability to understand cultural implications tied to language use in the above uses and contribute to a cross-channel content strategy based on the needs of the audience
• Ability to offer ideas during ideation and development that reflect best practices in culturally responsive techniques
• Ability to stay informed on the latest science, research, and culturally responsive strategies with respect to connecting to Spanish-speaking audiences locally, across California, and worldwide
• Able to work a flexible schedule including occasional evenings and weekend
• Ability to work within and maintain Monterey Bay Aquarium’s Core Values
• Physical Requirements to Perform Essential Job Functions: Typical office equipment; Constant sitting, standing, walking, bending; Occasional unassisted lifting up to 50 lbs; Typical office environment, main aquarium and exhibits, occasional offsite events

Preferred

• Expert storyteller with an eye for creating compelling content that resonates across cultures
• Subject matter proficiency related to basic marine biology or environmental science; or in marketing, UX, SEO or social media
• Ability to produce video content (including script writing, filming, editing, and serving as onscreen host) for digital distribution