Bigo Live - Social Media Manager

Responsibilities

• Own the USCA social presence. Manage BIGO's USCA accounts across platforms, including IG, FB, Tiktok, YouTube and short-form channels, with a clear plan for each.
• Plan and execute the content calendar. Build and maintain a consistent, high quality publishing schedule that balances brand storytelling with acquisition goals.
• Direct the creative team. Brief and guide video editors and graphic designers from concept through final post, keeping quality high and projects on timeline and on budget.
• Drive growth. Use platform best practices, trends, and audience insights to grow followers, reach, and engagement, and turn that visibility into new users.
• Track and report performance. Maintain an organized performance tracker, report regularly on progress against KPIs, and flag what is working and what needs adjusting.
• Optimize continuously. Use data to refine formats, posting cadence, and creative direction, and bring recommendations to the Marketing Manager.
• Collaborate cross-functionally. Coordinate with the broader marketing team (creator partnerships, events, user growth) so social supports campaigns and launches.
• Cover offline events. Capture and post live content at BIGO events, and coordinate with the on-site crew to shoot, edit, and publish event content to social media quickly.
• Produce social content shoots. Run shoots for social end to end, including planning, scouting venues, and sourcing the production team, scripts and shot lists, talent and crew coordination, on-set direction, and handoff to editing.
• Travel Requirements: Willingness and ability to travel at least once per quarter to provide on-site support for offline events, including event preparation, execution, and coordination.

Requirements

• Bachelor's degree or equivalent experience
• 4+ years managing social media for a consumer brand or agency, with a proven record of growing channels
• Strong creative project management skills: briefing, timelines, budgets, and pre- to post-production oversight
• Excellent writing, copy, and storytelling ability
• Strong instincts for platform-native content, especially YouTube and short-form video
• Data-driven, with experience tracking and reporting on social KPIs (impressions, engagement, follower growth, conversions)
• Highly organized and detail-oriented, and comfortable in a fast-paced environment with tight deadlines
• Strong communicator who can lead a creative team and work across departments

Preferred

• Working knowledge of editing and design tools (Premiere, Photoshop, Canva, CapCut) for giving precise creative feedback
• Experience with creator or influencer collaborations
• Experience with livestreaming, entertainment, or social apps