Beauty PR & Influencer Marketing Intern

New York City, NY (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own the hands-on support workflow for beauty PR and influencer campaigns, coordinating creator outreach, briefs, and reporting across multiple clients.

  • Support day-to-day account activities and push projects forward.
  • Identify creators, build target lists, and assist with outreach preparation.
  • Compile weekly reports with press coverage, placements, and campaign wins.

Job Description

Responsibilities

  • Assist the PR and influencer teams across a portfolio of beauty, wellness, and lifestyle clients.
  • Help compile weekly client reports highlighting press coverage, influencer placements, campaign updates, and key wins.
  • Support day-to-day account activities and keep projects moving efficiently.
  • Research and identify creators, influencers, and emerging talent for campaigns and gifting opportunities.
  • Build influencer target lists and assist with outreach preparation.
  • Monitor creator content and social coverage across Instagram, TikTok, and other platforms.
  • Gather engagement metrics, screenshots, and campaign performance data for reporting.
  • Assist in developing creator-facing briefs that outline campaign messaging, content requirements, deliverables, deadlines, and inspiration.
  • Help ensure all materials are polished, accurate, and on-brand.
  • Prepare and ship products to editors, influencers, creators, and industry tastemakers.

Requirements

  • Passion for beauty, influencer marketing, social media, PR, and pop culture.
  • Strong organizational skills and exceptional attention to detail.
  • Excellent written and verbal communication skills.
  • Ability to multitask and manage deadlines in a fast-paced agency environment.
  • Positive attitude, eagerness to learn, and willingness to jump in wherever needed.
  • Familiarity with Instagram, TikTok, and creator culture.
  • Currently pursuing or recently completed a Bachelor's degree in Public Relations, Communications or Marketing
  • Proficient in Google Workspace, including Google Sheets, Docs, Slides, and Drive.

    Benefits

    • Work with some of the most exciting beauty and wellness brands in the industry
    • Gain hands-on experience in both PR and influencer marketing
    • Attend and support brand events, launches, and creator activations
    • Learn directly from industry professionals in a collaborative agency environment
    • Build valuable experience and connections within the beauty industry
    Base Beauty logo

    Base Beauty

    Base Beauty is an agency for modern beauty, supporting beauty, aesthetics, wellness, and personal care brands.Modern beauty extends far beyond lipstick and serums. It lives in culture, belief systems, and daily rituals.We understand the consumer because we are the consumer. That intimacy allows us to drive relevance, build trust, and sustain loyalty. Every serum, fragrance, and device has the potential to carry cultural gravity and become indispensable. We are immersed in this world. For us, it is not an obligation. It is an obsession.Our 360 approach creates the infrastructure brands need to evolve deliberately, protecting equity while expanding cultural relevance. When everything works together, growth happens organically as a result of being known, trusted, and chosen.Brands partner with us because we turn cultural relevance into commercial results. From strategy to creative, social media, PR, influencer activations, and launches, every touchpoint is connected. The work is seamless, polished, and designed to make brands shine.We drive velocity and value, helping brands move faster without cutting corners. Our work is intentional, high quality, and built to perform.

    Founded in 2007
    New York, New York, USA
    27 employees (16 in marketing)

    Traffic Signals

    Monthly Visitors
    1.3K
    Traffic Source Mix
    Search
    25.4%
    Direct
    52.1%
    Referral
    5.7%
    Social
    15.3%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~27

    Marketing Team

    Marketing Team Size
    12 (44% of company)