Responsibilities

• Lead overall brand marketing strategy and execution across multiple beauty brands
• Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities
• Lead new brand and product launch strategies across the US market
• Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels
• Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints
• Partner with global and brand headquarters to localize marketing strategies for the US market
• Lead channel marketing strategies for major US national retail accounts
• Develop retailer-specific marketing programs, product launches, and promotional campaigns
• Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs
• Manage and optimize retail marketing calendars and channel-specific marketing investments

Requirements

• MUST Fluent in Korean/English
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 8–10+ years of marketing experience, preferably within the beauty industry
• Strong experience in both Brand Marketing and Channel/Retail Marketing
• Experience leading and managing Field Marketing teams or retail activation programs
• Experience working with major US beauty and national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, etc.) strongly preferred
• Experience managing multiple brands and integrated marketing campaigns
• Strong understanding of the US beauty consumer and retail landscape
• Proven experience managing marketing budgets and measuring marketing ROI
• Strong leadership, communication, analytical, and project management skills

Benefits

• This position may also be eligible for: Performance-based bonus