B2C Digital Commerce Experience Specialist

Responsibilities

• Drive continuous optimization of the Canon Online Store website by supporting UX enhancements, on-site search improvements, and promotional content updates that improve the customer journey
• Develop and coordinate personalization strategies and A/B or multivariate testing to optimize customer engagement, conversion, and overall site performance
• Analyze website analytics and customer behavior to identify opportunities for improving the online experience and achieving business objectives
• Monitor and evaluate Voice of Customer feedback, partnering with cross-functional teams to investigate issues and implement customer-focused improvements
• Collaborate with Marketing, IT, Analytics, Merchandising, and agency partners to prioritize, implement, and measure digital experience enhancements
• Support ongoing analysis of website performance using digital analytics tools
• Monitor KPIs including conversion rate, engagement, search performance, customer journeys, and user behavior
• Develop insights and recommendations that improve customer experience and business outcomes
• Partner with analytics teams to measure the impact of website enhancements and testing

Requirements

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field
• 2–5 years of experience in digital marketing, eCommerce, customer experience, or website optimization
• Experience coordinating cross-functional projects across marketing, IT, and business stakeholders
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and translate insights into recommendations

Preferred

• Experience with website personalization platforms or A/B testing tools (Adobe Target)
• Experience with digital analytics platforms such as Google Analytics & Content Square
• Experience working with eCommerce platforms and content management systems
• Knowledge of SEO and on-site search optimization
• Understanding of customer journey mapping and UX best practices
• Experience managing agency relationships and external vendors

Benefits

• Employee referral bonus
• Employee discounts
• Dress for Your Day attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you cant get anywhere else
• Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.