B2B Technology: Demand Generation Strategist at Unshakable Marketing Group | USA | $85K/yr – $95K/yr

Unshakable Marketing Group

B2B Technology: Demand Generation Strategist

USA (Remote)

$85K/yr – $95K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the B2B tech marketing engagement from strategy to execution, turning client goals into multi-channel campaigns that move pipeline and measure ROI.

Campaign Strategy & Planning: translate goals, audiences, and creative/landing-page setup into a cohesive cross-channel plan.
Campaign Execution & Optimization: run Google Ads, LinkedIn, and Meta campaigns, optimize based on data, and report clear takeaways to clients.
Client Communication & Insights: provide regular performance updates, ROI commentary, and actionable recommendations to grow programs.

Job Description

Responsibilities

B2B Campaign Strategy and Planning: Collaborate with clients to understand their marketing goals, target audiences, and key objectives. Develop tailored digital marketing strategies that align with client business objectives and drive measurable results. Must have deep understanding of all elements involved in campaign planning (audience targeting, creative/copy, landing pages, conversion setup, etc.)
B2B Campaign Execution and Optimization: Lead the execution of digital marketing campaigns across Google Ads (Search and Display) and Paid Social channels. Regularly optimize campaigns based on performance data to improve efficiency and outcomes. Report on takeaways in a way that promotes client understanding. We are seeking an experienced marketer who can think cross-channel and develop integrated strategies that drive marketing success.
Client Communication and Reporting: Providing regular updates on campaign performance, key metrics, and strategic recommendations. Prepare and present performance reports, highlighting ROI and identifying areas for improvement. Be responsive to clients and support their digital marketing questions as needed.
Budget Management and Allocation: Work within client budgets to maximize campaign performance and ROI, recommending budget adjustments when necessary to meet evolving client goals.
Performance Analysis and Insights: Continuously monitor campaign performance, analyze data, and generate actionable insights to inform clients of opportunities for further optimization and growth.
Creative Ideation and Copywriting: Work with the team to brainstorm creative concepts, campaign themes, and visuals/videos. Present concepts to clients and facilitate execution and feedback loops with designer. May take on ad copywriting as needed. Experience working with designers/creative teams a huge plus!
Trend Analysis and Client Consultation: Stay current with industry trends, best practices in B2B marketing, and competitor activity to provide clients with expert guidance to stay current and competitive.

Unshakable Marketing Group

Unshakable Marketing Group is a full-service marketing agency, offering tailored, personalized marketing solutions to meet your business goals. Whether it’s a lagging sales pipeline or a brand visibility challenge, our approach to omnichannel, integrated marketing is what makes us unique. Our senior-level counsel can help drive lead generation, public relations, social media, content marketing, web optimization and more – but what we’ve really learned over our combined 20+ years is that there is no one-size-fits-all approach to marketing. We don’t believe in selling you on one specific channel or platform. Instead, we’ll fight to find the right marketing mix for your goals and maximize every cent of your budget. We promise deep, radically transparent partnerships with our clients. We don’t believe in surprises – we’ll be acting as an extension of your team, and you’ll always be hearing from the seasoned leaders driving your programs. We differentiate by offering only senior-level counsel, pairing strategic, big picture thinking with careful and detailed execution. Being ROI obsessed, we’re well practiced at pairing campaigns that drive visibility – such as PR efforts – with lead generation tactics. Most importantly: You’d be hard pressed to find an agency more passionate about marketing strategy. We’re strategic partners – we don’t believe in doing marketing just to check the box, and we won’t BS you – but we will challenge you to think bigger.

Founded in 2023

Seattle, Washington, USA

11 employees (3 in marketing)

www.unshakablemarketinggroup.com