Responsibilities

• Develop and lead comprehensive paid media strategies tailored to each client’s growth stage, business model, target audience, sales cycle, and revenue goals.
• Independently build, launch, manage, and optimize campaigns across Google Ads, LinkedIn, Facebook, and Instagram.
• Own campaign setup from end to end, including keyword research, audience strategy, account and campaign structure, ad group development, bid strategies, conversion tracking, budget allocation, and ad creative direction.
• Monitor and optimize campaigns against core performance metrics, including CTR, CPC, CPL, CPA, conversion rate, pipeline contribution, ROAS, and ROI.
• Develop and manage testing roadmaps for ad copy, creative, landing pages, offers, audiences, bidding strategies, and campaign structures.
• Analyze performance data to identify trends, diagnose issues, uncover growth opportunities, and provide actionable recommendations.
• Partner with content and design teams to develop high-performing ad creative and messaging that resonates with B2B SaaS buyers.
• Collaborate with the SEO team to ensure PPC strategies complement broader organic search, content, and demand-generation initiatives.
• Manage paid media budgets responsibly, making informed recommendations on spend allocation, scaling opportunities, and efficiency improvements.
• Work directly with clients to communicate performance, explain strategy, set expectations, and provide timely, proactive updates and recommendations.

Requirements

• 5+ years of hands-on experience managing and optimizing PPC or paid social campaigns, preferably in a B2B SaaS, agency, or high-growth technology environment.
• Demonstrable experience managing meaningful advertising budgets across Google Ads and LinkedIn Ads; experience with Facebook and Instagram Ads is also required.
• A strong record of improving paid media performance through structured testing, optimization, and strategic budget management.
• Deep understanding of Google Ads, including Search, Display, remarketing, YouTube, Performance Max, conversion tracking, and bidding strategies.
• Strong working knowledge of LinkedIn Ads, Facebook Ads Manager, audience development, retargeting, lead-generation campaigns, and full-funnel B2B campaign strategy.
• Experience building campaigns from scratch and taking ownership of paid media accounts from audit through execution and ongoing optimization.
• Strong analytical skills, with the ability to interpret performance data, identify meaningful trends, and make sound strategic recommendations.
• Proficiency with Google Analytics, Google Tag Manager, Looker Studio, and/or comparable analytics, attribution, and reporting tools.
• Experience with CRM and marketing automation platforms, particularly HubSpot or similar systems, is strongly preferred.
• Familiarity with B2B SaaS funnel metrics, including lead quality, MQLs, SQLs, pipeline, CAC, LTV, and revenue attribution.

Preferred

• Google Ads and Meta Blueprint certifications are preferred but not required.

Benefits

• Health insurance through the JustWorks HR platform, with Aetna coverage
• 401(k) through Vestwell
• 100% remote work environment
• Results-oriented work environment
• Flexible working hours and vacation policy
• Company-provided computer for all team members
• All typical U.S. holidays observed with full paid time off