B2B Marketing Strategist (Orthodontic & Dental Marketing Agency) at HIP Creative | USA

B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 months ago

Job Summary

Own full-funnel marketing strategy for HIP and Neon Canvas across paid, organic, and content channels with a strong client-facing component.

Own full-funnel marketing strategy for HIP and Neon Canvas, spanning paid, organic, and content channels.
Must-have: 3–5+ years with direct paid campaign performance and client-facing work.
Standout: HubSpot ownership across campaigns, workflows, and client relationships.

Job Description

Responsibilities

Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels
Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team
Support the internal sales team with quality, qualified lead flow from campaign activity
Continuously test, optimize, and improve campaign performance based on data
Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns
Define clear goals and success metrics for each event and hold the team accountable to them
Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show
Measure and report ROI for each trade show and use that data to inform future event investment decisions
Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month
Translate audit findings into clear, prioritized marketing strategies with defined execution plans
Own the strategy deliverable — not just the discovery
Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention
Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through
Proactively identify upsell opportunities, warning signs, and areas where clients need more support
Maintain client trust through consistent communication and follow-through
Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities
Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts
Own all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platform
Design and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metrics
Manage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelines

Requirements

3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work
Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads
Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients
HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis
Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations
Experience managing multiple client accounts simultaneously
Strong analytical mindset: you can look at data and know what it means and what to do next
Self-directed and organized

Preferred

Experience in dental, orthodontic, or healthcare marketing
Agency background with exposure to multi-client account management
Familiarity with SEO tools
Content strategy or copywriting experience that supports campaign and brand work

Benefits

401(k) matching
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
SCHEDULE
8 am- 5 pm CST
Monday to Friday

HIP Creative

We Are Practice Growth PartnersWe partner with healthcare leaders who want more than a marketing agency — they want transformation. We don’t just generate leads; we fix broken systems, energize teams, and build businesses that thrive.If you’re serious about growth and want to become the preeminent practice in your market, let’s talk about your goals!

Founded in 2014

Pensacola, Florida, USA

53 employees (14 in marketing)

hip.agency