B2B Marketing Specialist

Fort Lauderdale, FL (On-site)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 8 days ago

Job Summary

Own and execute content strategy across social channels and the buyer's journey, from creation to lead generation, while applying SEO and AI considerations.

  • Plan, create, and publish content across social channels
  • Develop content that generates qualified leads and supports the sales pipeline
  • Apply SEO and AI strategies to increase visibility and traffic

Job Description

Responsibilities

  • Plan, create, and publish content across LinkedIn, Facebook, Instagram, and other social channels
  • Manage community engagement, including responding to comments and messages and building relationships with our audience
  • Write blog posts, articles, landing page copy, and email content for small business owners and franchise leaders
  • Create content and campaigns that generate qualified leads and support the sales pipeline, including gated content, landing pages, and email nurture sequences
  • Apply SEO best practices and emerging AI search (LLM) optimization strategies to increase visibility and traffic
  • Design social graphics, blog images, and marketing collateral using Adobe Creative Cloud, following Xendoo brand standards
  • Build and update pages in WordPress and keep website content fresh and accurate
  • Track content performance and lead results and share insights to improve outcomes
  • Outreach strategies in digital and traditional formats.

Requirements

  • 2 to 4 years of experience in content marketing, social media, or digital marketing
  • B2B marketing experience with a track record of creating content that drives lead generation
  • Excellent writing and editing skills with a portfolio of published work
  • Working knowledge of SEO and how AI tools surface and cite brand content
  • Experience creating and publishing pages in WordPress
  • A self starter who can manage multiple projects and deadlines

Preferred

  • Design experience with Adobe Illustrator and Google Slides
  • Experience with HubSpot, Semrush, or Google Analytics
  • SaaS, fintech, or franchise industry experience

Benefits

  • Medical, Dental, Vision and Life Insurance
  • Generous PTO and Paid Holidays
  • 401(k) with employer matching
  • Casual dress code- jeans and t-shirts
  • Complimentary lunch for the team every Friday
  • Free Gym on location
  • Fun and collaborative environment

Salaries

Posted range

$45K/yr – $55K/yr

Taken straight from the job posting.

The middle of this range ($50K) is 29% below the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 732 salaries.

See all Xendoo Inc. salaries

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B2B Marketing Specialist

Xendoo Inc. · Fort Lauderdale, FL · On-site