Responsibilities

• Develop and implement B2B marketing strategies from the New York headquarters to support key international markets, ensuring alignment with global brand objectives and regional market dynamics.
• Manage and oversee regional marketing budgets across multiple territories, ensuring efficient allocation of resources to maximize return on investment and support business growth.
• Strengthen Jacob & Co.’s positioning in luxury market, increasing brand awareness and affinity among ultra-high-net-worth individuals (UHNWI).
• Identify and establish strategic partnerships, sponsorships, and collaborations with key luxury brands, events, influencers, and media to enhance brand visibility.
• Work closely with international retail partners and distributors to guide and support regional marketing initiatives in accordance with Jacob & Co.’s brand standards.
• Adapt global marketing campaigns to resonate with local cultural and consumer trends, ensuring an authentic and compelling brand presence.
• Monitor key marketing performance metrics, campaign effectiveness, and consumer insights to continuously refine strategies and improve engagement.
• Manage relationships with external agencies, media partners, and creative teams to ensure the successful execution of marketing initiatives.
• Provide regular performance reports and strategic recommendations to leadership, ensuring marketing efforts contribute directly to brand growth and commercial performance.

Requirements

• Position: Full-time
• Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Experience: 4+ years of experience in luxury brand marketing, preferably within high-end retail, watchmaking, jewelry, fashion, or hospitality.
• Languages: Fluent in English
• Luxury Market Expertise: Deep understanding of luxury consumers and marketing strategies tailored to high-net-worth and ultra-high-net-worth individuals.
• Budget Management: Proven experience in overseeing multi-million-dollar marketing budgets and optimizing resource allocation for high-impact campaigns.
• Leadership & Team Management: Experience leading marketing teams, driving performance, and managing cross-functional collaborations.
• Digital & Performance Marketing: Strong background in OOH marketing, digital marketing, social media, CRM, and data-driven decision-making.
• Partnership & Event Marketing: Experience securing high-profile partnerships and executing luxury events, activations, and sponsorships.
• Analytical & Strategic Thinking: Ability to interpret complex marketing data, generate insights, and apply them to optimize marketing efforts.