Responsibilities

• Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
• Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
• Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
• Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
• Build relationships of trust with college program cluster teams – academic deans and program chairs
• Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
• Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
• Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
• Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
• Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.

Requirements

• Bachelor’s degree in Marketing or a related field
• Five (5) years of related marketing experience

Preferred

• Experience in B2B marketing, demand generation, and/or partner marketing.
• Understanding of business development principles and market positioning.

Benefits

• Bonuses included for full-time regular positions
• Medical, dental, vision, telehealth and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition