Responsibilities

• Payer messaging and value proposition development: translate product strategy, competitive intel, and market trends into payer-facing narratives.
• Go-to-market content and sales readiness: bring product changes to market, coordinate sales training, and keep materials current.
• Core payer sales materials: decks, overviews, one-pagers, battlecards, and training assets.
• Sales support for complex payer pursuits: tailored storytelling and value articulation.
• Sales training on new products and market insights.
• Field partner: provide sharpened materials for opportunities.
• Content for payer implementation, renewal, and expansion with account management.
• Monitor market trends and competition; produce briefs and talking points.
• Cross-functional alignment with product, sales, legal, and compliance.
• Manage intake and prioritization of payer marketing requests.

Requirements

• 3+ years of experience in product marketing, sales enablement, or B2B marketing
• Experience creating sales and marketing materials across multiple formats (decks, one-pagers, overviews, training content)
• Experience working cross-functionally with sales, product, and business stakeholders
• Proficiency in PowerPoint and comfort producing polished, professional deliverables
• Proven solid written and verbal communication skills with the ability to make complex topics clear and accessible
• Proven basic design skills or comfort with tools like Figma or Adobe Creative Suite
• Proven solid organizational skills and the ability to manage multiple concurrent workstreams with minimal direction

Preferred

• Experience in health care, financial services, or benefits-related industries
• Experience supporting account management or client success teams with retention and growth-focused content
• Familiarity with payer markets, Medicare/Medicaid programs, B2B buyer journeys, or consumer-directed benefits
• Exposure to competitive analysis or market research as inputs to marketing strategy
• Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo)
• Proven comfort operating in ambiguity and adapting quickly as priorities shift
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

• we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
• No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.