B2B Marketing Manager

Responsibilities

• Plan and execute integrated campaigns across LinkedIn, email, webinars, and the website.
• Manage company LinkedIn content and support executive thought leadership.
• Turn technical expertise, customer stories, and demos into clear, compelling marketing content.
• Coordinate campaigns and sales materials.
• Improve website content, SEO, landing pages, and lead conversion.
• Track campaign performance, qualified leads, and pipeline contribution.
• Manage two marketing interns supporting content, research, and campaign operations.

Requirements

• Proven B2B marketing experience in enterprise software, IT services, consulting, or a technology partner.
• Strong writing and communication skills for US enterprise audiences.
• Demonstrated ability to execute campaigns independently, from planning through sales follow-up.
• Comfortable using CRM, email marketing, analytics, and basic design tools.
• Able to simplify technical topics and collaborate with sales and technical teams.
• A strong writer and hands-on campaign owner who can build a small marketing function and connect marketing activity to sales opportunities.

Preferred

• IBM or other enterprise technology partner experience preferred.