Responsibilities

• Develop and execute B2B marketing strategies aligned with commercial sales priorities
• Plan and manage vertical and account-based marketing campaigns
• Partner with sales leadership to support pipeline goals and target accounts
• Help strategize and drive B2B content creation, including industry-specific and thought leadership content
• Translate commercial offerings into clear, compelling messaging and positioning
• Collaborate with the website team to develop and optimize B2B website content and conversion paths that generate qualified commercial leads
• Support sales with presentations, collateral, case studies, and RFP materials
• Attend and support B2B trade shows, industry events, and field marketing activities
• Coordinate campaign execution across paid media, website, and creative teams
• Track performance and optimize marketing activities based on pipeline and engagement results

Requirements

• Extensive experience in B2B marketing, commercial marketing, or demand generation
• Experience supporting complex sales cycles and multi-stakeholder buying processes
• Strong understanding of account-based and vertical marketing approaches
• Experience collaborating closely with sales teams and supporting pipeline development
• Ability to help plan and guide content that supports commercial positioning and credibility
• Experience supporting or managing trade shows and industry events
• Strong organizational and cross-functional collaboration skills
• Data-driven mindset with ability to evaluate marketing performance and impact

Benefits

• The chance to be part of a Top 10 company and high-energy employee culture
• Opportunity to grow within the company
• Comprehensive benefit package starting day 1